Print Production & Printing Services: NPM | Northern Production Management
Direct Mail
MPS
The brief was to come up with a compact mailing format which contained new product information that was personal to each recipient and was easy to reply to. It had to be in a traditional enveloped format which was in keeping with the client's traditional and established image.
The print solution
We sourced and printed an appropriate outer envelope that corresponded with the personalisation of the contents. The variable items were printed digitally in full colour with the information unique to each individual customer, items were matched and put together into mail packs and released to Royal Mail.
The major challenge was to maintain data integrity and to ensure quality control was foremost in the production process, which was carried out successfully.
“We were confident that NPM's stringent quality control procedures and efficient service would ensure the campaign was a success - and we weren't disappointed!”
