Print Production & Printing Services: NPM | Northern Production Management
Direct Mail
ASDA Mobile
We are lucky to work on a number of Direct Marketing campaigns for a variety of ASDA products. One of our recent jobs was for ASDA Mobile. They wanted to alert a section of their customers to the fact they were offering excellent deals on mobile phone packages.
The print solution
The format was a Maltese cross mailer that enabled them to mail a live loaded SIM card. This SIM was trackable once the card was used in any mobile phone, this proved an invaluable tool for both the measurability and the overall success of the campaign.
“NPM produced an innovative DM format which successfully stood out from the doormat clutter.”
